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Marketing and challenges associated with traditional marketing

What is marketing? Traditionally¬† marketing has been referred to as performance of business activities that direct the flow of goods and services to the consumers. Traditional marketing operates on the basis of production, price, promotion and distribution. Before launching any… Continue Reading →

Advantages and disadvantages associated with online business

The world is changing every minute, every second. Change has taken over the field of marketing too. Internet marketing has evolved over the years and it has become one of the powerful means of marketing. The successful harnessing of internet… Continue Reading →

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